NORTON, Massachusetts – Mass Golf is excited to announce that Catherine Carmignani has been named the association’s new Director of Communications & Marketing. Carmignani, who most recently served as senior project manager at Paramount & Co., began her new role on Monday.
“We could not be more excited to have Catherine join our team to help Mass Golf during what is an important time for our organization” said Jesse Menachem, Mass Golf’s Executive Director/CEO. “We received an overwhelming response to this position, but Catherine’s background and experience stood out and there was simply no question that she was the best fit for Mass Golf.”
Carmignani, a graduate of Simmons College who holds a masters of education in athletic administration from Springfield College, comes to Mass Golf from Paramount & Co. where she was responsible for overseeing all major collegiate accounts and providing guidance and full project management services for large-scale branding and event marketing activations in the sports and entertainment industry.
Prior to her work with Paramount & Co., Carmignani spent six years at the American Athletic Conference where she was responsible for developing the conference’s nationwide marketing and communications strategy for 12 member institutions and was part of a leadership team that oversaw the conference’s major revenue-generating events.
Carmignani’s connections to local golf are also strong as she worked with the Women’s Golf Coaches group, student-athletes and administrators and managed all aspects of the Women’s Golf Conference Championship. She has also spent time working with the America East Conference and Boston Cannons and currently serves as the head women’s rugby coach at Salve Regina University.
In her new role with Mass Golf, Carmignani will be responsible for the management, oversight, strategy, direction and delivery of Mass Golf’s communications and marketing operations and programs. Less than two years ago, the newly rebranded “Mass Golf” was introduced following a successful and historic merger between the Massachusetts Golf Association (MGA) and Women’s Golf Association of Massachusetts (WGAM).
“I am thrilled to be joining the Mass Golf staff. Thank you to Jesse Menachem for the opportunity to continue the strategic storytelling and brand building for this outstanding organization,” said Carmignani. “We are unified in our goals of serving the Mass Golf membership and growing the game here in the Commonwealth and beyond.”
She added, “It’s humbling to follow in Becky Blaeser’s footsteps and I hope to make as great of an impact at Mass Golf as she has. Our communications efforts are in a tremendous position because of her hard work and dedication and we will continue to build on the strong foundation already in place.”
During the summer of 2019, Carmignani will be responsible for executing what will be the association’s first-ever marketing plan to support the new brand with the goal of bringing golf, its opportunities and inherent values to more communities across the state.
“We have undergone significant change over the past two years, so it’s more critical than ever to continue to expand our reach to bring this game to more people across our state,” said Menachem. “Catherine will play a pivotal role in helping to shape those campaigns to serve both our member clubs and individual golfers.”
Carmignani will join a communications department that includes Mark Daly, who has served as the association’s manager of communications for nearly three years. A social media, design and public relations specialist, Daly has been responsible for the unprecedented growth of Mass Golf’s social media platforms which over the past two years has received national attention for its #MassGolf brand launch and #MATTsters campaigns.
Carmignani can be reached at ccarmignani@massgolf.org.
